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Group Membership Association Division

Dedication makes all the difference

New York Life Insurance Company maintains a separate, dedicated division managing every aspect of Group Membership and affinity operations with more than 300 groups under contract insuring nearly 1 million people.

Our company is proud to be one of the largest life insurers in the world.

We serve a broad range of affinity clients, all with one thing in common: they serve a common group of people through offering quality products to help protect key aspects of their life.

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Your goals are our goals. Let's get there together.

This ever-changing marketplace demands exceptional customer service, an attribute that has been a driving force of the Group Membership Association Division's philosophy for over 65 years. Our team is intimately familiar with every client's history, their unique product configurations, and nuances that make up our clients' member communities. What's more, each client receives a dedicated account person who is your liaison to an extensive suite of services. We welcome the opportunity to learn about your group needs and discuss how we may be able to help you serve your members.

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PIMA Level Sponsor Digital Badge Platinum

Proud sponsor.

PIMA (the Professional Insurance Marketing Association) is a member-driven trade association focused exclusively on the sponsored benefits market. Individuals include top executives from member organizations with expertise across all lines of insurance and financial services.

A trusted partner time and time again
For over 45 years, New York Life has contributed our insight, expertise, and research to the PIMA community. Our leadership team has served at every level to help members create business growth, connect with thought leaders, and cultivate relationships. We are a proud platinum sponsor of the PIMA organization helping prepare the next generation of leaders and generating sustainable growth for members and the industry.

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J.D. Power
J.D. Power

#1 in Customer satisfaction among Group Life Insurance Providers

Tied in 2021. For J.D. Power 2021 award information, visit



J.D. Power